The idea of owning a business is simply to attract as many customers as possible, and of course, make significant sales. The emergence and popularity of the Internet has given businesses a larger and more open market to sell their goods and services, but the Internet changes almost every day.
New updates and upgrades are implemented to enable users, brands, and businesses get the most out of the Internet. For business owners, “Google My Business” is the latest update to Google home. This new update changes everything for business owners. GMB is a tool that promises to give your small business more visibility.
Google is slowly taking over the entire Internet. Call it a monopoly, but it’s happening and we can’t fight that. Google is succeeding in providing users with every tool that is needed on the Internet. Google might soon create a mainstream social media platform to complete the circle and it’ll have enough tools to compete with the likes of Facebook and Twitter.
For your website articles and web pages to rank high on Google organic search, you need to adhere strictly to SEO rules by using keywords that users include in their search. Also, with high backlinks, web pages would usually find their way to the top of any search. Nonetheless, this method of gaining visibility is changing at a fast pace. Google has reduced the way it serves search results to its users; no click search is becoming more prioritized that organic search.
“Google has been de-prioritizing organic search results in favor of ads and what are known as “No Click Searches (Shawn Joshi, 2019).”
Google have learnt how to keep users on their page. This involves providing them with their search results on the search page. Websites now only get expanded for more details, except that, websites rarely get clicks from Google anymore. Organic search results are being relegated, as paid CTRs now top the list of any Google search. In the past, with the right SEO and backlinks, your content/website is certain to appear on top of any Google search that use your keywords, but with the rise of a more unitary Google system, organic search are becoming obsolete.
The no-click search from Google gives users value real-quick, thereby increasing productivity by reducing the time that would have been spent on a search.
If your business only depends on a website for visibility, then your business may never get it. Organic searches are now far and away below GMB listings and paid CTRs, and there’s nothing SEO and backlinks will do to help bring you back up.
“Business owners who rely on traffic from search engines previously just had to worry about the growing prominence of ads – as Google pushed organic results lower and lower on the page (Shawn Joshi, 2019).”
The above-quoted proves that your articulated business pitches with good SEO and touchpoint all over the Internet may still never reach its potential.
The interesting thing in all of these is that your organic search on the Internet does not reduce. Even though your website keeps recording a low amount of visits daily, it does not mean that large people of Internet users are not searching for your business online. Backlinks and other great SEO tools will do a job for visibility but the new Google dominance has changed that.
When Internet users search for a business using localized keywords that relate to the business, Google provides users with a list of businesses in that area. The search result is tailored to the keywords that is inputted in the search bar.
Imagine you own a small bakery in Houston, TX. Whenever a person around Houston searches for a bakery or uses any other keyword that relates to bakery, Google serves your bakery on the top of the search results to the user. The user then gets your business contact and is able to take action on your business. This would only happen if you’ve already included your business in GMB listing.
“93% of local searches now feature Google My Business listings. [Source: STAT Analytics]
(Shawn Joshi, 2019).”
Investing in backlinks on different web pages all over the Internet would not help when it comes to local business listing; it still does not mean you should not allow for backlinks whenever you need to.
Setting up Google My Business for your small business is easy and does not require a lot of time.
The first step to setting up GMB is to visit https://www.google.com/business/. Click on the “Get on Google.” When it loads, the next step is to create or select the Google account you plan on using for your GMB and then sign in. If you do not have a Google Account, you’d have to create one.
Click on the Start-Now button on the top right side of the page and input your business details such as:
Choose your business category. When choosing a category, make sure that you choose the most appropriate category, so it matches what you’re offering. Google uses your keywords to match organic searches for your type of business.
When inputting your business location, you’ll see a box to tick if your business is service-oriented, i.e delivering goods to customers or simply providing services such as plumbing.
When you’re sure of the details and category selected, click on the verification button. The several ways to verify your Google My Business listing include: